Louvre x Uniqlo UTGP 2024
Through this new identity created for the contest with Uniqlo, the Louvre reflects its timelessness and commitment to preserving artworks. Showcasing Egyptian antiquities was a compelling choice, given their historical significance. The collection highlights hieroglyphs, an ancient form of expression considered an artistic movement, found in the Egyptian Antiquities department. I am thrilled to present my contribution to the contest organized by the Louvre in partnership with Uniqlo for the creation of a visual identity and a t-shirt for their new collection. My approach is based on a harmonious fusion of the timeless elegance of the Louvre and the modern, accessible aesthetic of Uniqlo.
The timeless touch
Every element of this identity, whether it's the color palette, the motifs inspired by iconic artworks, or the clean design of the t-shirt, aims to capture the essence of classical art while embodying contemporary modernity. This creation embodies the unique fusion between artistic heritage and contemporary fashion sought after by the Louvre and Uniqlo.
Thank you for exploring my project! For more of my work, visit my Behance profile.
I'm open to new collaborations and exciting projects. Thanks again for your support
and interest in my work. See you soon!
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